Since we last posted, BETTA Wear has added a few new items to our online store. Belt Accessories First, we added belt loops and clips as supplementary BETTA Belt accessories. The idea was to provide options for customers who prefer having a dedicated strap keeper on their belt. You could also use the loop or clip to fasten something to your belt, however, discretion is advised as these were not...

We are fired up to announce that the BETTA Belt is now listed for sale on Amazon. This is huge because Amazon is the largest ecommerce site in the United States (and second largest in the world, behind only China's Taobao, a division of Alibaba). Amazon's platform gives the BETTA brand an opportunity to reach many more people looking for a belt that offers greater comfort, functionality and style. If...

And the wrapper's off! After much imagining, designing and implementing, the new BETTA website is here. With a sweet new logo, real-life imagery, fresh copy and underpinnings by arguably the world's most secure and consumer-friendly ecommerce platform, we are pumped to unveil this righteous vehicle to showcase our inaugural product, the BETTA Belt. A truly innovative creation, our unique take on the web belt offers you the ultimate in comfort, functionality and style. The...